MARKET DATA
According to data from the Federation of Thai Industries (FTI), domestic sales reached 51,044 units in November 2025. Year-to-date (YTD) figures showed a total of 546,045 units sold from January to November 2025, which increased by 5.3 per cent YoY.
The top 10 best-selling models of the month were mostly from Toyota. The Yaris ATIV, Hilux, Yaris Cross, Corolla Cross, Fortuner, and Hiace Commuter left little room for models from other automakers.
Fellow Japanese brand Isuzu took the no. 2 spot after the Yaris ATIV with the D-Max model. Meanwhile, Honda’s City and HR-V models also broke into the top 10, taking the no.5 and 7 spots respectively. Jaecoo was the only non-Japanese brand in the top 10, selling 2,001 units of its Jaecoo 5 and landing at the no.6 spot.
Auto production proved to be positive as well, increasing to 130,222 units, 11.1 per cent higher than last year. However, YTD figuresdecreased slightly from 1.36 million units produced to 1.34 million.
Exports of completely built up units faced decline in both monthly and YTD figures. For November 2025, Thailand exported 8,692 units, 12.2 per cent down YoY. For the period of January to November, Thailand exported 850,787 units, 9.8 down from the same period last year.
HOPES FOR SURVIVAL
Carmakers are hopeful for an even stronger recovery this year, especially with the entry of a new Thai government. In previous years, the country’s economy suffered from high debt per household as well as economic effects from its border dispute with Cambodia.
“The new government is expected to introduce stronger measures to stimulate the economy,” said Toyota Motor Thailand president Noriaki Yamashita. Though Toyota predicts sales of 630,000 units by year-end, Yamashita added that consumers may still not be keen to spend.
“People hesitate to purchase new cars if they lack confidence in the economy,” he said.
Yamashita added that due to the Thailand-Cambodia border dispute, the Japanese auto giant is currently facing supply chain disruptions. “We’ve had to reroute parts via sea freight, which raises costs and delays delivery to our Thai assembly plant,” he explained.
Source: afma