New-vehicle sales in May are forecast to reach a seasonally adjusted annual rate of 16.1 million units, according to Cox Automotive. The projected pace represents an increase from April’s 15.9 million level and a rise from last May’s 15.6 million rate.
Sales volume is anticipated to climb to 1.48 million units, remaining mostly flat from May 2025 but rising 7% compared to last month. The month has 26 selling days, matching last month but one fewer than the previous year.
The automotive market continues to demonstrate resilience despite economic uncertainty and ongoing conflict in the Middle East. Affluent households appear to be absorbing the impact of higher fuel costs and inflationary pressures, maintaining their vehicle purchasing activity.
"May sales appear to be holding up despite significant economic uncertainty," said Charlie Chesbrough, Senior Economist at Cox Automotive. "New-vehicle buyers today are more affluent than ever, so they may not be as impacted by inflationary pressures as much as other consumers who are more acutely feeling the sharply higher fuel costs."
The market is being influenced by several factors. While fuel prices have risen sharply and consumer sentiment remains at historic lows, the stock market has returned to record highs. The auto market is also benefiting from this year’s larger tax refunds and tax benefits.
Among vehicle segments, mid-size SUVs and crossovers are expected to reach 255,000 units, up 6.1% from last year. Compact SUVs and crossovers are forecast at 255,000 units, up 3.5% year-over-year. Full-size pickup trucks are projected at 205,000 units, down 4.9% from May 2025.
Source : Investing.com