Market News

    The Chinese EV tariff & vehicle sales backfire In Europe that was too obvious

    In June 2024, the European Union (EU) announced big new tariffs on electric vehicles produced in China. Among other details and clarifications, plug-in hybrids were not included. The high tariffs would only apply to fully electric cars. On a continent trying to electrify the auto industry pretty quickly, that seemed counterproductive. And it was. Yes, clearly, European automakers were trying to protect themselves from cheap Chinese electric cars with long range and great tech. However, the market pressure of those cheap Chinese electric cars with long range and great tech certainly would have pushed legacy automakers to build better, cheaper electric cars faster.