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    Discussing the importance of sustainably sourced natural rubber at General Motors' news conference in May 2017 are, from left,: David Tulauskas, GM director of sustainability; Steve Kiefer, GM's senior vice president of global purchasing and supply chain; Peter Ramirez, Michelin North America sustainability project manager; Mark Purtilar, Goodyear vice president of global procurement; Juan Botero, Continental the Americas vice president sales, original equipment, passenger & light truck tires; and Jim DeMouy, Bridgestone vice president of environmental, health, safety and sustainability.
    GM shows progress in efforts to promote sustainable rubber

    WASHINGTON—In May 2017, General Motors Co. unveiled a program to promote environmentally sound, sustainable rubber production.

    Representatives of the world's largest tire manufacturers—Bridgestone Americas, Michelin North America Inc., Goodyear and Continental Tire the Americas L.L.C.—appeared with GM officials at the news conference announcing the sustainability program. They pledged their support and collaboration in helping the auto maker develop its plan.